Racing Partners
We are always looking for great, exciting ways to market great brands. From displaying your logo for all to see, selling your company through television or radio commercials, as well as special functions (barbecues, games, VIP rides, etc), we will tirelessly present your great opportunities to our fans at LGH Racing.
For any marketing or sponsorship campaign, the right demographic is valuable. Below are the demographics for the Road to Formula 1.
Series Fans
• 37 million Racing fans worldwide
• 1 in 5 adults are Formula or Sports Car racing fans
• Desirable and diverse audience
– Well-educated adults with greater discretionary income
– Heavy consumers of TV, print, and radio media
– More brand loyal than average consumer
– Early adopters of innovation and technology
• Brand loyalty based on brand participation in the IndyCar Series:
– Nearly three times as likely to try a new brand
Age Demographics:
18-24: 12%
25-34: 16%
35-44: 20%
45-54: 21%
55+: 31%
Income Demographics:
<$50,000: 41%
$50,000-$74,999: 19%
$75,000-$99,999: 17%
$100,000+: 23%
Education Level:
High School: 46%
Some College: 31%
College Grad/Grad School: 23%
Gender Demographic:
male: 67%
female: 33%
Television/Radio/Web
Every Racing Series (Grand-Am, Amercan LeMans, Formula 3, Formula 2, GP2) event will be televised by Worldwide television stations capable of reaching over 95 million househoulds per race. Each event will also be covered on each series' website.
Please contact: luke@lghracing.com if you would like to discuss a marketing program. We are always excited about new relationships and partnerships!
